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Johannesburg introduces 3 new licensee’s – find your area agent now!

Meet the team

Like any business, our business is only as successful as our team and the Money Savvy team is growing at a rapid rate. We love to show off the awesome people who are responsible for keeping this business booming.

Our CEO Kathryn Main believes this expansion is perfectly aligned with the company’s mission to drive dramatic change that infuses children, from a very young age, with the problem-solving and critical thinking skills they need to make financial decisions now and in the future, using the analytical skills they learn through the program.

MSK is revolutionising the way financial knowledge is disseminated to younger generations of South Africans. It is questioning the traditional schooling system, which currently produces more followers than leaders.

At Money Savvy Kids we believe in creating opportunities not just for our youth but also for woman who want to run their own business. That is why we launched our MSK License model. If you are looking to step into a ready established business and have a passion for education and financial literacy freedom, then an MSK license is for you.

Enquiries – | 079 3700 601

Meet the Joburg agents:

Lauren Oberholzer:

Joburg South & Rosebank

Lauren Oberholzer is a Private Banking specialist with over a decade of successful experience in providing personalised financial services to high-net-worth individuals.

A strong believer in the importance of financial independence drives Lauren’s passion for financial literacy.  She believes that promoting financial literacy, specifically among children, is priority.  Financial literacy is the essential key that must be developed from a young age to enable children to make smarter money decisions which will ultimately lead to a financially secure future. | 082 378 3451

Evangelia Kalaitzi:


Evangelia arrived in SA with her family when she was a teenager. She studied Information Technology and worked as a software developer for 10 years before moving into sales and marketing.

Within software development she worked with finances and realized that even though financial literature is taught in universities there is very little to almost none in the school environment and that is where is all begins. Planting the seeds so it becomes part of our lifestyle vs something we just must do for mandatory purposes.

Evangelia believes that Financial literacy is a cornerstone of prosperity and security. It builds confidence and knowledge in the lives of individuals and the country and that’s why it’s so important to teach it to our kids! | 078 998 5482

Penelope Bryce:


Penelope spent the first 15 years of her career in corporate marketing with major international companies including Unilever, Colgate Palmolive and Bristol Myers Squib. She also has experience in advertising and management consulting.

The second half of her career has been spent in the NPO sector in strategic marketing & communications and fundraising for organisations including SA Academy of Family Practice, World Vision, ALLSA, Cotlands, Thusanani, Nanga Vhutshilo, Timbavati Foundation, IAPF and others.

Penelope has a passion for uplifting other’s, and she believes that Financial education can make a difference. It can empower and equip young people with the knowledge, skills and confidence to take charge of their lives and build a more secure future for themselves and their families, and ultimately contribute to the upliftment of the economy.

Penelope Bryce

082 571 6198

Financial literacy is a cornerstone of prosperity and security. It builds confidence and knowledge in the lives of individuals and the country. We cannot address the issues of financial inclusion and equitable and sustainable socio-economic development without addressing financial literacy.


We don’t promise to make them rich but we do promise to keep them rich

Kathryn Main

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