Black Friday – Don’t give yourself the gift of debt this December


Black Friday Financial Lessons.

Oct 2019.

Black Friday means different things for different people. Either way, with Black Friday upon us it’s easy to get caught up in the hype of these once in a lifetime deals, and the feeling that if you aren’t shopping on that day you are certainly losing out.

Black Friday happens to fall on my Birthday this year, 29 November, and my kids have decided that they are waiting until the 29th to purchase my gift in order to benefit from the discounts, no questions asked.

Are we being too easily deceived and falling into the too good to be true trap? How do we not get caught up in these two for one deals, and rather spend responsibly and avoid an extreme case of buyer’s remorse?

Black Friday happens over a minimum period of 24 hours depending on the retailer. There is an enormous variety of products available on Black Friday and retailers use the discount angle to get consumers through their doors and sales up. This makes the “logical consumer” within us disappear for at least 24-hours, only to re-appear when there is no money left to spend or are in severe debt due to overspending, it’s very easy to just swipe the credit card. This event just shows us as well as our kids what not to do in the event we can’t afford to go on a shopping spree. Its shows how easy it is to land into debt and serves as an example of how to avoid these traps for your kids too.

On the flip side, there is also a difference between this hype and a good deal. The discount awarded with bulk purchases of necessities such as cold drinks, nappies, biscuits are advantageous, and not just an unnecessary drain on one’s finances. Is your child going to Standard 6 next year and it’s now compulsory for them to have a tablet? Now would be a good time to look for these deals.

The biggest discount event on the planet is also the best way to teach your kids healthy spending habits as well as an alternative attitude towards money. Instead of campaigning for this one day to grind to a halt, use its downfalls as an incentive to teach your kids the financial lessons you never learned and help your kids lead a money savvy life.

Sadly, businesses use a sense of scarcity to convince us to buy more now – especially during one-day shopping events, when there’s pressure to snatch up limited deals (and other people racing to beat you to them). It’s easy to get caught up in the frenzy and inadvertently give yourself the gift of debt this Christmas by overspending. There is no return policy when it comes to the debt you acquire.

About Money Savvy Kids:

Born out of the need to teach our kids that money is something to be understood and respected, Money Savvy Kids (MSK) is the beginning of the end of financial mismanagement and misunderstanding.

MSK makes learning easy through fun ways to teach kids money matters.

The MSK financial curriculum ranges from grade 0 to grade 7 and combines real-world education with easy-to-understand modules to further enhance the children’s learning.

MSK is not just a product. It is a pathway to developing mind-sets that will ensure South Africa’s children not only work their way out of poverty, but that they have the tools to stay out.

MSK promotes in youth the skills, knowledge attitudes and behaviours required to be financially independent. This is critical to South Africa’s future because each person’s informed financial decisions help shape the country’s economy into the powerhouse it has the potential to be.

More about Money Savvy Kids:

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Issued on behalf of: Money Savvy Kids

Contact: Kathryn Main | | 079 370 0601


Woman of Stature – Meet the finalists

Fourways resident Kathryn Main
FINALIST for Woman of Stature Awards

Friday 7 November 2019, Johannesburg: – And the Finalists are …

The eighty finalists of the 6th Woman of Stature Awards were announced on Saturday 2nd November at the launch of the Woman of Stature Foundation. The gala dinner will take place on Sunday, 08th March 2020 at the Indaba Hotel in Fourways, where eighty of South Africa’s most prominent women will be competing for one of twelve awards:

  • Woman in Community;
  • Entrepreneur of the Year;
  • Woman in Agriculture;
  • Woman in Education;
  • Woman in Engineering;
  • Woman Healthcare;
  • Woman in Finance;
  • Woman in Media;
  • Woman in Mining and Construction;
  • Woman in Technology;
  • Woman in Sport;
  • Youth Ambassador

This is the first time that the awards will be hosted by the newly formed Woman of Stature Foundation and proceeds raised from the awards will go the foundation. The mission is to be an intervention with preventative measures for women who find themselves in a sudden destitute situation so that they become independent and contribute to society.
Its annual Woman of the Year Awards are not limited to any particular field of endeavour, and for this reason rank among the most prestigious awards in South Africa for women.

Launched in April 2013, Woman of Stature’s purpose is to inspire and empower women from all walks of life.
Woman of Stature, Managing Director Charlotte du Plessis says, “The 80 finalists are each prominent within their respective communities and have reached considerable heights within their careers. They each reflect our values and focus at Woman of Stature, which is empowering other women whether through active mentorship, or just by setting the example for leading a purposeful life.”

Charlotte du Plessis received recognition as the founder of Woman of Stature when winning the Margaret Hirsch Women in Business Achievers Award Strubens Valley in 2016.

Kathryn Main, a Education Finalist in the Woman of Stature Awards, says, “Winning this award will give me a voice. Its time to make real socio – economic change on the African Continent. We can only do this by addressing the lack of financial literacy training in our schools.”
“Thank you so much for the opportunity to participate in this Award. It is an honour to be selected as a finalist for such a prestigious award, and especially for such an empowering cause. It is indeed a cause dear to my heart and I am looking forward to making a difference in the lives of other women.”

The media partners and sponsors that have come on board thus far include; Indaba Hotel, Diageo, Nedbank, Wesbank, Hunter Group, Radio Pulpit, Radio Today, Jacaranda FM, Fourways Review, Real Women Real Life, NQ Nkosi Devine E Image, Upstage, Brett Herman Productions, Buddies For Life (Blog), AKA Africa Group, Bill Harrop’s Original Balloon Safaris, Seasons In Africa, Inspire Furniture.
“We look forward to a house packed with women and men alike to celebrate this iconic event – all for a good cause!” concludes Du Plessis.

Contact for bookings and further information:
Charlotte du Plessis 082 553 0061

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Johannesburg introduces 3 new licensee’s – find your area agent now!

Meet the team

Like any business, our business is only as successful as our team and the Money Savvy team is growing at a rapid rate. We love to show off the awesome people who are responsible for keeping this business booming.

Our CEO Kathryn Main believes this expansion is perfectly aligned with the company’s mission to drive dramatic change that infuses children, from a very young age, with the problem-solving and critical thinking skills they need to make financial decisions now and in the future, using the analytical skills they learn through the program.

MSK is revolutionising the way financial knowledge is disseminated to younger generations of South Africans. It is questioning the traditional schooling system, which currently produces more followers than leaders.

At Money Savvy Kids we believe in creating opportunities not just for our youth but also for woman who want to run their own business. That is why we launched our MSK License model. If you are looking to step into a ready established business and have a passion for education and financial literacy freedom, then an MSK license is for you.

Enquiries – | 079 3700 601

Meet the Joburg agents:

Lauren Oberholzer:

Joburg South & Rosebank

Lauren Oberholzer is a Private Banking specialist with over a decade of successful experience in providing personalised financial services to high-net-worth individuals.

A strong believer in the importance of financial independence drives Lauren’s passion for financial literacy.  She believes that promoting financial literacy, specifically among children, is priority.  Financial literacy is the essential key that must be developed from a young age to enable children to make smarter money decisions which will ultimately lead to a financially secure future. | 082 378 3451

Evangelia Kalaitzi:


Evangelia arrived in SA with her family when she was a teenager. She studied Information Technology and worked as a software developer for 10 years before moving into sales and marketing.

Within software development she worked with finances and realized that even though financial literature is taught in universities there is very little to almost none in the school environment and that is where is all begins. Planting the seeds so it becomes part of our lifestyle vs something we just must do for mandatory purposes.

Evangelia believes that Financial literacy is a cornerstone of prosperity and security. It builds confidence and knowledge in the lives of individuals and the country and that’s why it’s so important to teach it to our kids! | 078 998 5482

Penelope Bryce:


Penelope spent the first 15 years of her career in corporate marketing with major international companies including Unilever, Colgate Palmolive and Bristol Myers Squib. She also has experience in advertising and management consulting.

The second half of her career has been spent in the NPO sector in strategic marketing & communications and fundraising for organisations including SA Academy of Family Practice, World Vision, ALLSA, Cotlands, Thusanani, Nanga Vhutshilo, Timbavati Foundation, IAPF and others.

Penelope has a passion for uplifting other’s, and she believes that Financial education can make a difference. It can empower and equip young people with the knowledge, skills and confidence to take charge of their lives and build a more secure future for themselves and their families, and ultimately contribute to the upliftment of the economy.

Penelope Bryce

082 571 6198

Financial literacy is a cornerstone of prosperity and security. It builds confidence and knowledge in the lives of individuals and the country. We cannot address the issues of financial inclusion and equitable and sustainable socio-economic development without addressing financial literacy.


Fairlady Woman of The Future Award Press Release



The businesswomen who entered the 2019 FAIRLADY Santam Woman of the Future, Rising Star and Social Entrepreneur awards inspired us with their entrepreneurial spirit and their commitment to seeing their brilliant ideas through. It has been tremendously difficult to choose the finalists in each category.

The panel of judges presiding over the awards this year are Professor Thuli Madonsela (chair for Social Justice at Stellenbosch University, founder of the Social Justice M-Plan as well as the Thuma Foundation); Dawn Nathan-Jones (social entrepreneur); Johanna Mukoki (entrepreneur, global motivational speaker, philanthropist and travel guru); Jo-Ann Strauss (media entrepreneur and international speaker); Enid Lizamore (executive head of Human Resources at Santam); and Suzy Brokensha (FAIRLADY editor).

‘The FAIRLADY Santam Women of the Future Awards just get better and stronger each year. This year saw more entries than ever, with extraordinarily inspiring candidates. It’s a real challenge to pick the winners because the calibre is so high, but it’s one I wouldn’t give up for anything!’ – Suzy Brokensha

The winners in each of the three categories of the FAIRLADY Santam Women of The Future Awards 2019 will be honoured at a prestigious ceremony in Johannesburg on Friday, 16 August 2019, with Johanna Mukoki as MC.

Through an independent survey, Santam found that the first 1000 days of business are the hardest, and that if you’re still in business by day 1001, you’re likely to succeed in the long term. We are proud to announce this year’s finalists:

Woman of the Future 2019

The women eligible for this award are 30 or older and have been in business for at least 1000 days. The finalists are:

  • Kathryn Main (Money Savvy Kids) – teaches children as young as four crucial financial skills so they can become financially independent adults.
  • Nisha Maharaj (Niche Integrated Solutions) – specialises in information and communications technology.
  • Phillipa Geard (RecruitMyMom) – a user-friendly online recruitment platform

that links skilled moms to potential employers.


Social Entrepreneur 2019:

The women eligible for this award are 30 or older and their businesses have survived the first 1000 days. Their ventures are making a difference in their communities. The finalists are:

  • Luleka Mkuzo(Urglobal Mentoring Network) – a mobile computer training solution that utilises a school’s infrastructure to teach computer skills to students, teachers, community leaders and members in rural communities.
  • Lusanda Magwape (Dream Factory Foundation) – a non-profit organisation that offers educational tools and programmes to improve the outcomes of learners, and give unemployed youth digital and entrepreneurial skills.
  • Renshia Manuel (GrowBox) – promotes urban food gardens by supplying vegetable garden boxes to impoverished and malnourished communities in densely populated urban residential areas.

Rising Star 2019:

These young go-getters are 30 and under, and have passed the six-month milestone. The finalists are:

  • Andrae Smith(Work Wanderers) – provides one-month co-living, co-working retreats in emerging tech hubs around the world, bringing together like-minded innovators for a shared experience of learning, sharing and career development.
  • Mpho Mohaswa (Precious & Pearl Brands) – sells ghemere, a ginger-based drink, using the same traditional recipe (but with a few added preservatives to ensure a longer shelf life).
  • Nondumiso Sibaya (Boombadotmobi) – connects waste generators to waste removal, and ensures the waste is disposed of responsibly.

The prizes awarded to the three winners are R80 000 in cash to the Woman of the Future, R50 000 each in cash to the Rising Star and Social Entrepreneur and, to all the winners, an invaluable mentorship session with one of the judges,  a luxury Beauty Hamper from Clarins, a short course from the IMM Graduate School worth R15 000, a Karissa business bag and spinner from Samsonite worth R7 298, a ladies watch from Obaku worth R2 195, R1 000 shopping voucher from Superbalist,  a voucher from Camelot Spa and a media training session.

For full details on the finalists and information on how to purchase tickets for the event, get the latest issue of FAIRLADY magazine – on sale now!

Follow FAIRLADY on Facebook, @FairladyMag on Twitter and @Fairlady_Magazine on Instagram.


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Distributed on behalf of FAIRLADY Magazine

Roxanne Cloete (project manager)


Saving Expectation Vs Reality

Saving: Expectations versus Reality
By: Kgopotso Kgwedi

“Money is only something you need in case you don’t die tomorrow” were the infamous words delivered with fervour by Carl Fox in the movie Wall Street. Money may not constitute all the happiness in your life as you know it but it certainly does go a long way in alleviating the burdens that come with keeping up a certain lifestyle and securing your future financial needs when you have retired.
The Expectations of Saving Money

In a perfect world saving is simple: spend what is left after saving. The answer to the crucial question “Why do we save?” and the expectations that come with it are as surely feasible as deciding to put away a sizable amount of your income in the recently opened savings account every month for the big three: a goal, emergencies and retirement. But the reality of saving will deviate from your imaginings all together and pose challenges that will require solutions that you might not have considered yet.

The Reality of Saving Money
1. Re-Assess Your Financial Status (Twice)

Drawing up a concise plan of how you will spend your money sparingly in order to save for a rainy day is painless but sticking to said plan can prove difficult. Thoroughly going through your finances to assess where you stand will help you determine how you can start your saving journey.

Recording your every financial step will aid you in identifying areas you can cut down your spending without subjecting your family to a life of extreme cheapskates. One thing to bear in mind while cutting down on your expenses to make room for your new saving habit is your lifestyle choices going forward. Adding “savings” in your “expenses” column wherein the recommended 10 – 15% of your salary is put away will help clearly show where your money is going.

2. Set Financial Goals

Now that your lifestyle matches that of your current budget, financial goals need to be set. “What is it that I am saving for?” is the first question you will need to ask yourself. Whether you are saving to afford your children’s university fees, pay lobola (dowry), buy a dream home, have a comfortable retirement, or simply preparing for unfortunate events like retrenchment, you need to give yourself a deadline for when you will achieve these financial goals.

Whether you are saving for a short- or long-term goal, you need to have a projected amount that you will need to save over the period of time you have set for yourself and stick to it. One way of doing this is to set scheduled monthly transfers to move money into a separate account just for those purposes. Setting achievable short-term goals will assist you to be aware of how far you have come and how close to achieving your ultimate goal you are.

3. Know Your Savings Options

Saving your cents and the occasional notes in a piggy bank hidden in the shoebox in your wardrobe at the ripe old age of 25 may work for some but it definitely does not work for most. The days of being classified as “unbanked” should be heavily reconsidered on your part. Opening an account specific to your saving goals while having the added bonus of being efficient and gaining interest over time is a benefit you cannot miss out on anymore. By doing so, you can use this one account to serve multiple purposes while subsequently setting aside money no matter what happens and, more importantly, be 80% less likely to dip into your financial reserves for reasons only detrimental to achieving your goals.

A flexi fixed deposit account will offer you an interest rate of 3 -7 % and the percentage is based on the amount of money that you save. If you are looking to save for a term of 5 years for example, a fixed account offers a rate of between 6 – 10 %. Once you’ve managed set up a monthly automatic transfer into the account you can decide to extend the savings period to suit your savings goals.


Budget Vs Reality

Budgeting: Expectations versus Reality
By: Kgopotso Kgwedi

“Oh, my goodness, I really appreciate my parents.” These were the words that came to mind when I came to realise the amount of financial decisions my parents had to make daily to keep our family finances balanced. I thought my parents were always telling us “No!” to everything we as children thought were necessities to live because they just did not like us much. It was only years later that I realised what we wanted was not in the budget.
My first year of university, I got a real bite of reality. I had to start budgeting for the first time in my life. It was then I truly saw the importance of learning financial literacy from a young age. Here I was in a new chapter of my life and I lacked the knowledge and skills I would need for the rest of my lifetime. My expectations of what a budget was, and the reality were at odds and what a steep learning curve it was.

The Expectations

What I knew was that a budget is essentially an ever-evolving physical picture of what your money is doing. I gleaned that a budget reflects all the goals to be achieve over the short- and long-term periods. It comes with a lifetime guarantee and is the starting point to ultimately reaching financial freedom. The rule is simple: live within your means. Spending money you do not have on things you do not need will set you back months or even years because more and more of your income will have to go toward paying your ‘unexpected’ expenses or debt.

The Execution

Abiding by the 50/30/20 rule was the obvious choice. It would help precisely guide how and where my money was going on a monthly basis. This rule works as follows: 50% of one’s income should go towards necessities like housing, bills and food; 30% towards paying off debt and growing one’s retirement fund; and 20% towards the financial goals set such as investing or going on that holiday of your dreams. It isn’t that complicated when you think about it but once you are out in the real world, it is no picnic.

The Reality

There are so many distractions both on and offline that further aggravate our fear of missing out on that sale that will only come back around next year. The reality of it is that you must carefully choose what you should miss out on in order to afford the important things. Sometimes your budget will feel like that parent who always tells you what not to do with your money, but you need to remember why you are not impulse buying at every turn.

Keeping Track

Keeping track of your spending on a biweekly basis will help you see where you currently stand while giving you the chance to fix the numbers while you still can. Remember, a budget is essentially a physical picture of what your money is doing. You need to first know what the picture of your finances looks like for you to make the necessary changes needed to have the budget work for you. A budget leads to saving and investing and paying off debt faster. It may seem hard at first, but once you have the hang of it your budget can be the financial saviour you didn’t know you were searching for.


Introducing Money Savvy Teens

Money Savvy Kids is excited to introduce her big brother Money Savvy Teens.

Money Savvy Teens has partnered with Easy Equities to bring you an exciting interactive programme that will give you all the tools you need to make finance and online trading easy and best of all, FUN!

These exclusive Personal Financial Literacy workshop for Teens will be run on throughout the year across South Africa, Namibia and Lesotho in 2019. So, if you are between the ages of 13 and 19 and ready to smarten up and take a shot at trading online then these workshops are for you!

By teaching in easy to understand terminology, with the use of practical games like Financial Bingo, Snakes and Ladders, this fully interactive workshop will make child’s play of difficult financial concepts. Once you have these concepts under your belt you will move on to an action packed 90-minute workshop covering online trading.

The workshops will finish off with the details for an amazing 30-Day Challenge where one lucky Teen will win R5000 worth of credits to trade online. All you must do is use the skills gained from the workshop to make the most money during the 30-Day Challenge to beat your competitors!

Workshop cost – R250

Money Savy TeensMoney Savy Teens - Easy Equities

Workshop Programme

  • What is personal finance
  • Income and expenses
  • Saving
  • Investing
  • Income and expenses
  • Debt
  • Interest
  • Budgeting
  • Tax
  • Insurance
  • Financial goal setting
  • 45-minute session learning how to buy and trade share online on the Easy Equities platform (R50 voucher is supplied)
  • 30-day financial challenge

Workshops in 2019 coming to a city near you:

16th & 30th March Global teen summit Kathryn Main speaker (Click to buy tickets) – Johannesburg
April 13th Western Cape
May 11th East London
June 15th Johannesburg (Youth month)
July 27th Lesotho
August 17th Johannesburg (Woman’s month)
September 28th Bloemfontein
October 19th Durban
November 2nd Namibia

For more information:
079 370 0601

Kathryn Main


How to Teach Them the Value of Money

Children as young as three-years-old start to develop the cognitive skills necessary to understand basic financial concepts, such as identifying coins, how to count change, and matching small amounts of money to items they want to buy at the tuckshop every Friday. Here are simple ways to teach your kids the value of money and the importance of saving.

Saving for BIG Things

Kids these days always want the coolest and newest gadget, toy or piece of clothing that are trending.  This means that parents tend to be the ones who are stuck with the bill on a weekly basis. Parents can change this by simply switching from giving hand-outs to giving hand-ups. Teaching your eight-year-old to save for big things that matter to them is a great way to make them understand the importance of delayed gratification. Talking to them and ascertaining what it is they want and the sensible reasons behind their choice before encouraging them to save up for it themselves is the best way for them to engage with the concept of saving and its foundations. Having their goal of saving for that specific item written down makes it more concrete for them and you. And keeping track of their weekly savings allows them to physically see how far they have come in achieving their goal. Parents can make it a tad more interesting by adding R10 for every R50 they have saved up until they reach their goal. It is also important to note that the time frame of the goal itself is important. Young children tend to have a shorter patience clock compared to older children who have already reaped the rewards of previous savings goals. The recommended time frame is 3-6 weeks for kids below the age of 7 and between 3 and 6 months for kids older than 8.

Get Them On A Budget

There is always be that one thing, place or person that constantly causes you to make poor spending choices. Well, that ‘list’ also applies to your kids. The tuckshop in school and friends are the top two main reasons why your little one repeatedly asks for spending money each week. Getting your twelve-year old to realise how recklessly they are spending each weekend because of the pressure to keep up with friends is of critical importance to their future spending habits. Simply setting a budget for their tuckshop and constant weekend excursions can have them changing their spending patterns for the better. Having to spend their own cash and knowing that it is for the whole month will have them thinking smarter about where, when and how much they need to spend their money so it can stretch far enough to reach the next time they are due to get their allowance. They will reach a point where they find themselves ‘living’ on a very tight budget and must cut back on spending. This is the point where they will learn the true value of money and the skill it takes to balance it with their wants and needs in later life.

Making mindful financial choices around your kids allows them to respect money and what it can do when handled with responsibility. Setting the best example possible when it comes to your own bank balance will influence your kids to not only save money so they can enjoy the big and small things in life, but also provide them with the foundation to get themselves out of tight financial situations and lead money savvy lives going forward.

Kathryn Main


Be Brave, Be Bold and don’t let people push you around

Kathryn Main is a single mom of three boys, former sales manager of Sawubona magazine, and founder of Mainmultimedia and Money Savvy Kids (MSK). She explains why working for herself was not an option but a necessity, her personal financial education journey and why she doesn’t want the next generation to go through what she went through.
Kathryn Main, founder of Money Savvy Kids and Mainmultimedia.

Kathryn Main, founder of Money Savvy Kids and Mainmultimedia.


Behind every successful entrepreneur, you’ll find the determination to solve one of the world’s problems. Main is proof of this, with her own business driven by a need to change the fact that SA consumers are drowning in debt, with a scary snowball effect.

In fact, she quotes the Economist as reporting just this year that more people have loans than jobs. How are those loans going to be paid off, without an income? That’s one of the reasons Main says we need to curb the ‘instant gratification’, ‘spend-now, pay-later’ mentality in our children from an early age, rather than having it pass from generation to generation.

Because there’s no denying that entrepreneurship is strong in South Africa.

But a recent study highlighted the effect that poor education has on those aspiring entrepreneurs, who now need to make responsible decisions to grow a business.

That’s the inspiration behind her ‘Money Savvy Kids’ platform, which partners with corporates like FNB and the Women’s Development Bank (WDB) to offer custom financial literacy content – tailored to some as young as four-years-old – all developed by Main’s full-service advertising agency, Mainmultimedia.

Here, she shares the aspects of SA business that need a shake-up, particularly where diversity is concerned; as well as tips for young female entrepreneurs looking to follow in her footsteps below…

BizcommunityLet’s start with an overview of your career highlights so far.

As with any career, there have been successes and failures. I like to think of my failures as highlights too though, as that is how we learn and grow. In October, I’ll be a finalist in the Margaret Hirsch business woman of the year competition and will share the stage with some phenomenal female entrepreneurs, so that’s another highlight.

Winning awards and garnering recognition for the work you do helps keep me moving forward in a positive way, so I enter as many competitions as I can. The valuable feedback helps mould and change the business where needed.

Amongst my highlights: I get to call myself an author as I wrote my first book, Raising Money Savvy Kids in 2016. I never thought that would happen as I only have a grade 9 education and writing was never a strength of mine.

In 2015, I was also chosen as one of the Mondato Summit Africa finalists, which rocketed my career and business in a way I did not expect, and last year, I was chosen to be part of the first Lioness of Africa acceleration program.

Also, a big corporate wanted to buy my business, which didn’t end well. I learned many hard lessons but also realised I have a business someone would want to buy, so that makes me proud.

As a female entrepreneur, I’m most proud of the fact that I’m still in business after almost 10 years. Working for yourself comes with many challenges and it’s hard out there, but I have built up a great portfolio of happy clients who refer me and keep working with me year after year.

BizcommunityThat’s fantastic. Based on your experiences, share a few of the aspects of SA business that need a shake-up.

Financial literacy is definitely one of those.

“We are not teaching it in our schools. Our parents don’t talk to us about it, and the lenders make debt look sexy. Getting into debt is made easy. Why do corporates refuse to spend 100K creating a financial literacy video on the pitfalls of debt, but will spend millions on university road shows, getting youth into debt?”

I’m also a firm believer in having a diverse group of people working in one office.

That way, the creative juices are always flowing. So many different points of view and perspective are key to successful marketing campaigns. I wish more businesses would take on interns from diverse backgrounds.

BizcommunityYou’re described as having “an instinctual understanding of what makes a winning campaign” – can you share the secret with us?

I listen to my clients’ needs and objectives, and then craft campaigns to suit their objectives and target market. We narrow down the target markets and make sure we only serve ads to the correct audiences.

Being in the media and sales industry for over 15 years and working in all areas of media has given me a bird’s eye view of what works on what platform in each market. Experience speaks volumes. As with anything in life, you learn from your failures and mistakes. I have made many mistakes in the past – I learned the hard lessons and took the hard knocks.

BizcommunityExplain the context of what led you to create Main Multimedia and Money Savvy Kids respectively.
Images supplied. Images supplied. Images supplied. Images supplied.

As a single mom to three boys, being a full-time employee never worked for me. My kids needed me when they were younger, and that meant many hours off work and leaving early. Employers never liked that, so working for myself was not an option it was a necessity.

I’ve always been good at identifying opportunities and gaps in the market. My marketing know-how has given me an edge over other entrepreneurs, as I understand how to build and launch a brand into the marketplace.

Advertising was an industry I loved the minute I started in it. I loved the fast-paced life, the hectic deadlines and long, boozy lunches. I knew this was the industry I wanted to be in from day one.

Money Savvy Kids is my passion project.

“As a woman who came from nothing lost everything and then rebuilt my life at 30 through my own financial education, I knew that financial literacy was going to become my passion.”

I’m so passionate about teaching good financial habits. I don’t want the next generation to go through what I went through. Blacklisted for eight years, with no access to finance and credit and a poor credit score for a decade could have all been avoided. Youth financial literacy is crucial for their success in this ever-changing world.

BizcommunitySo powerful. Share a few tips for young female entrepreneurs looking to follow in your footsteps. 
My best advice is:

  • Be brave, be bold and not let people push you around. Don’t wait for the right client, enough money or the big retainers. Just start. Once you start, things will start to flow.
  • Do what you say you are going to do. If you promise to deliver by a certain date, deliver on time and on budget.
  • Relationships are key to business success. Build solid relationships with your clients. Don’t collect money from clients. Get an external bookkeeper. Asking for money ruins relationships.
  • Plan, plan plan and execute. Make sure you make time for exercise, rest and time off. You can’t afford to burn out.
  • Last piece of advice – never give up. On the days where everything is going wrong and you feel like nothing is going right, take the day off and regroup. Look at what actions bought you to this point, and what actions you can take to rectify the issues.

Solid advice. Follow Main’s Money Savvy Kids on FacebookInstagram and Twitter for the latest updates.

Article on BizCommunity: 

The importance of teaching kids about money

Studies have shown that children who are included in the daily management of their household finances display healthier financial decision-making and understanding when they’re older.

Parents are the biggest influencers of children. Our children rely on us for life lessons, support, nurturing and knowledge, yet there is usually little engagement in the household around savings, money and financial literacy in general. We live in a time of reckless borrowing and lending, and it’s up to us to teach our children that it’s not just as easy as “taking out more credit”.

The importance of raising money savvy kids

Kathryn Main, Founder of Money Savvy Kids (MSK) says that the snowball effect continues to hurtle through South Africa and Africa as a whole. “As if raising children in a tough climate isn’t hard enough, we now need to try and balance it all while navigating a professional life, a personal life, finances and life in general,”

As a mother of three, Kathryn’s parental instincts recognised the difference that financial literacy could make in a child’s life.

She suggests the following tips to teach your preschooler about money:

You can already raise a money savvy kid from a very young age. Kathryn says parents can start the money conversation with their four-year-old by appealing to the child’s imagination. All children make believe when they play – whether they are saving the world or having a tea party with their imaginary friends, they use their imaginations to make sense of the world around them. This means that parents don’t necessarily have to buy expensive toys to teach them about money. Making fake money can do wonders in teaching your child where money comes from and how it is earned.

Here is an example:

Suggest an arts and crafts session to your four-year-old where she makes her own money. Use this as an opportunity to teach her about money so she takes a step towards understanding the inner workings of the real world. You can start with, “Did you know that money is made by the Reserve Bank?” And when they ask questions, fill in the blanks for them.

Remember to use statements that will evoke them to ask more questions. Here is a list to get your child interested: 

  1. Did you know that there are other types of money other than the one we use every day?
  2. Do you know how Mom and Dad get money to buy everything in the house?
  3. Do you know where we keep our money safe?

Hurling these statement and questions at your four-year-old while you make your fake money is a fun way to get them interested in the institution of money and get them to understand how money will be an integral part of their future. It’s your job, after all, to talk about financial responsibility with your kids.

Once you are done creating your new currency, you can start to explain the concept of money and how it is spent in the household by using your pretend currency as a physical substitute. Use the pile of notes to represent the money that Mom and Dad earn to ensure that the family has everything we need. Now list the family’s monthly expenses – this can range from groceries to entertainment, and draw from the pile for each. This shows how the family spends money monthly. You can explain how the remaining money from the pile goes to savings like the family holiday or her future education. Despite what many parents may think, children understand money because they are exposed to it every day either at home or when they are with friends at school.

Why its important to teach kids about money

“Studies show that 74% youth are not involved or included in the daily financial management of their household. However, results showed that children who are involved display a higher propensity to save, more cautious spending behaviour and a better understanding and knowledge of financial products,” says Kathryn.


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