Kathryn Main CEO of Money Savvy Kids featured in December Elle magazine

Financial literacy wasn’t the first thing on Kathryn Main’s mind when she dropped out of high school at the end of Grade 9. But today it is her focus with Money Savvy Kids (MSK), a programme aimed at educating children about money. Twenty years ago, career opportunities for high-school dropouts, especially girls, were limited. Faced with the option of either becoming a hairdresser or beauty therapist, she chose the latter in order to support herself. At 26, she embarked on a new direction with media and advertising, and seven years ago, she launched Main Multimedia with her husband.

Money Savvy Kids - Elle